Tomahawk Robotics

• Strategic Target: Office of the Secretary of Defense (OSD), 4-Star Combatant Commanders, Service Chiefs,Program Executive Officers (PEOs), and ultimate enterprise acquirer AeroVironment.

• Valuation Impact: Direct Video Architecture & C-Suite Pitch Assets That Secured Military Adoption and Drove the AeroVironment Acquisition (2023)

• The Industry Friction: Defense tech marketing constantly stalls because traditional engineering teams present dry, dense technical specs to high-ranking military leadership, while generic commercial agencies produce glossy, Hollywood-style sizzle reels that lack operational reality. Flag officers and senior acquisition authorities need uncompromising visual proof of mission advantage and hardware-software integration.

• How I Pushed the Envelope:

• Worked shoulder-to-shoulder with the CMO and Director of Marketing to bridge complex Kinesis tactical software architecture and uncrewed robotic hardware into high-fidelity, real-world operational scenarios.

• Authored executive-level pitch materials and visual demonstrations that directly impressed military leadership and purchasing authorities, providing the decisive visual evidence required to justify multi-million-dollar program appropriations and tactical deployment.

• Designed and executed a comprehensive, unified visual system across a 3-year period spanning nationwide airport billboard campaigns, international trade show graphic architecture, and targeted short-form tactical media that positioned Tomahawk as an indispensable asset ahead of its acquisition by AeroVironment.

• Core Media References:

• Tomahawk Robotics RAID System Demo (Shot & Edited)

• Tomahawk Robotics Feature Reel (Shot & Edited)

• Tomahawk Strategic Cut (Edited)

Andros Boatworks

• Strategic Target: High-Net-Worth Offshore Anglers, Commercial Charter Captains, Custom Marine Buyers, and Strategic Acquirer Calcutta Marine International.

• Valuation Impact: Direct Brand Architecture, Comprehensive Digital/Print Content Production, and Revenue Acceleration Leading to Successful Enterprise Acquisition by Calcutta (2026)

• The Industry Friction: High-end custom marine manufacturing frequently suffers from static showroom walkthroughs and generic, flat running footage that completely fails to convey hull efficiency, heavy-sea tracking dynamics, or uncompromising fiberglass craftsmanship to high-intent buyers.

• How I Pushed the Envelope:

• Brought in initially in 2021 to execute a complete photo and video rebrand of their web presence, expanding rapidly into a comprehensive retainer producing all content across web, print, and trade show collateral until the company's acquisition by Calcutta.

• Partnered directly with the CEO and Director of Marketing to align visual storytelling with production and sales goals—accelerating boat sales volume to push more hulls through production and solidify market valuation.

• Replaced standard boat-sales tropes with cinema-grade marine tracking and unvarnished documentarian storytelling (such as the "A Life on the Water" series), leveraging deep ocean fluency to capture high-speed tracking in heavy inlet swells where conventional camera crews cannot operate.

• Core Media Reference: Andros Boatworks — A Life On The Water (Episode 1) (Storyboarded, Shot, and Edited)

High-Conversion Email Marketing & Strategic Cross-Promotions

• Strategic Partners: BoatUS, Cutwater Boats, Kershaw Knives, and American Surf Magazine.

• Conversion Impact: Direct-to-Consumer (DTC) Visual Asset Supply Chain Driving High-LTV Subscriber Retention and Direct-Email Campaign Conversion Rates

• The Industry Friction: Modern DTC brand marketing is trapped in a race to the bottom—bleeding margins on rented social media algorithms, inflated CPMs, and ephemeral influencer seeding that generates zero lasting brand equity or email engagement.

• How I Pushed the Envelope:

• BoatUS & Cutwater Boats: Recruited directly by internal project leadership to engineer a high-utility,technical walkthrough of the Cutwater vessel. Designed specifically for direct-to-email subscriber campaigns,transforming passive newsletter sends into high-intent click-throughs and qualified dealership inquiries.

• Kershaw Knives & American Surf Magazine: Recruited by internal management to author a custom short-film project. Shifted away from sterile product advertising toward a deeply artistic, narrative-driven exploration of an authentic local captain utilizing Kershaw EDC tools in real-world marine conditions—bridging rugged tactical utility with raw surf subculture.

• The Asset Supply Chain: Pioneered a turnkey licensing model where high-end visual and analog sonic assets plug directly into brand email architecture, allowing elite manufacturers to bypass social algorithm dependency entirely.

Orchid Island Brewery (OIB)

• Strategic Target: Regional Distributors, Craft Beverage Consumers, Retail On-Premise Accounts, and High-Intent Hospitality Partners.

• Retail Growth Impact: Explosive Post-Relocation Market Acceleration—Achieving Over 100% Sales Growth in June, Followed by Continued Record Expansion in July (Verified by Florida ABT Taxpaid Sales Reports)

• The Industry Friction: The modern craft beer marketplace is hyper-saturated with generic microbreweries competing on noisy, trend-chasing can graphics and ephemeral social media stunts rather than authentic cultural authority, regional rootedness, and enduring brand ecosystems.

• How I Pushed the Envelope:

• Long-Term Creative Directorship (2018–Present): Served as the sole consistent creative pillar on the team across two distinct eras—driving campaigns, package design, copywriting, and brand strategy from 2018 until pandemic closures, and steering the brand's triumphant spring 2026 relocation, product development,PR, B2B outreach, and community architecture.

• Holistic Brand Storytelling & Heritage: Explicitly refrained from relying on superficial design gimmicks.Instead, anchored OIB's identity in the uncompromising, raw heritage of the Indian River Lagoon and historic Florida coastal culture—distilling local identity into distinct prose, visual campaigns, and physical brand architecture.

• Strategic Positioning & Distribution Velocity: Engineered comprehensive creative direction, product development, and B2B outreach that transformed local distribution into a cultural lifestyle anchor. This holistic positioning directly fueled massive commercial velocity, resulting in over 100% sales growth in June followed by powerful July volume across regional distribution channels.