Creative Direction & Cultural Navigation

Lazy Pelican Outpost

Creative Direction & Cultural Navigation for the Rugged Elite

IMG_2112.JPG

Operating where fine-art soaks in the brine. Shaped by classical conservatory discipline, coastal culture and raw field immersion. Crafting high impact visual, auditory, and strategic work for selective partners who value authentic subculture over corporate noise.


Lazy Pelican is…

 

JEFFREY MARGARITONDO

The son of the son of a navy sailor, immigrant roots via vessel. Raised on Florida’s Treasure Coast, my friends call me Tondo. In 2009 I earned a BA in Cultural Anthropology from the University of Florida and continued on to work with industry leading brands, cultural icons, and innovative disruptors reshaping today’s marketplace.

STOKED AND WILLING TO TRAVEL

 

 
000530570022.jpg

Audio / Visual

Capturing natural motion, salt texture, and high-speed action into cinematic visual art. From high-seas tracking to fine art imagery, we frame stories with raw light and unvarnished perspective. Custom score arrangement, experimental compositions and analog depth give visual work its emotional heartbeat.

Case Studies

Translating technical engineering and elite craftsmanship into compelling market narratives that directly fueled high-stakes corporate acquisitions. Distilling complex brand identity into distinct prose, cultural narrative, and visual architecture. End-to-end creative direction engineered to resonate deeply and endure.

FIeld Testing

Active field representation and technical brand collaboration: Putting the gear through relentless real world conditions. Remote coastal expeditions, rugged mountain rivers, open ocean swells and unforgiving swamps, turning raw environmental feedback into proven performance and authentic content.

 NOTABLE CLIENTS:

Andros Boatworks, Boat USA, Surfer Magazine, Surfers Journal,

Razor Scooters, Skydio Drones, USA Today, Florida Today,

Reveal Technology, Sun Bum, Body Glove Wetsuits, Olukai,

Bajio Sunglasses, Billabong, Troll The Edge TV, O'Neill Wetsuits,

Shane Dorian, Jeremy McGrath, Malcom Mcassy, CJ Hobgood,

Salty Crew, Mendid, Surfline,Lost Surfboards, Vero Watches,

Freestyle Watches, Manta Racks,Tomahawk Robotics,

Breakwater Supply, Sawgrass Rods, Catalyst Surf Shop,

Cutwater Boats, Simrad Yachting, Sirius XM

Orchid Island Brewery & Dark Seas Division. 

surf5-2.jpg
 
 
 
 
 
 

My Office

321.271.0161
tondo@LazyPelicano.com